Belvedere Vodka RED sculpture

Share

Rambøll Computational Design (RCD) and artists Loop.ph have completed the design and erection of a 6m tall carbon fibre and perspex arch structure for Belvedere Vodka’s RED street party in New York, USA.

Taking over Manhattan’s Meatpacking district with a dramatic light show and music, the event was a one of a number of international celebrations in the run up to World AIDS Day on 1st December. World AIDS Day was first ever global health day, providing an opportunity to unite in the fight against HIV, show support for people living with it and commemorate those who have died from the disease.

Guests watched the area become illuminated in red against a backdrop of 20ft white neon trees to helpBelvedere Vodka and (RED)™ raise awareness of the campaign to eliminate the transmission of the HIV virus from mothers to their babies and achieve the first AIDS-free generation born by 2015.

The teams worked intensively for a month and collaborated on parametric 3d models in order to develop a form initially based on a flat pattern of 85 number, thin carbon fibre rods which was then warped and twisted to give the shape a natural stiffness. Perspex ribs linked the carbon rods together to ensure that the sculpture acts as coherent entity. The carbon fibre rods acted as natural conductors powering LED lights fixed in the corporate logo of Belvedere Vodka. Rambøll Computational Design provided structural engineering, 3d modelling, construction advice and practical assistance.

Just an hour before the production deadline, the Loop.ph and RCD teams finished assembling the structure and were able to pivot it into its final position. Shortly afterwards the New York public filled the square off Gansevoort and Hudson Street, milling around and under the arch, for a set by electro-funk DJs Chromeo to promote the cause.

20121203-205930.jpg

20121203-205946.jpg

20121203-205953.jpg